Adi-Kriti

Tell-tale tribal jewellery, retold in gold.

‘Adi-Kriti’, an exclusive line of high-fashion gold jewellery presented by Shyam Sundar Co Jewellers, is inspired by the tribal culture of India.

The ‘Adi-Kriti’ product-idea and marketing project, conceptualised and managed by Resource Indica Pvt Ltd, won the support of World Gold Council, Mumbai; and went on to captivate the bold and beautiful and capture popular imagination in Kolkata, Mumbai, Delhi and Bangalore.

This award-winning brand won, for Shyam Sundar Co Jewellers, membership of Fashion Design Council Of India (FDCI) ; and a place for itself, at Wills Lifestyle India Fashion Week and other fashion trade events, to showcase the designer jewellery.